Who we are

Our website address is: https://benefitchoicedirect.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.Protecting your private information is our priority. This Statement of Privacy applies to https://benefitchoicedirect.com and Benefit Choice Direct, LLC and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Benefit Choice Direct, LLC include https://benefitchoicedirect.com and Benefit Choice Direct. The Benefit Choice Direct website is an insurance products and information site. By using the Benefit Choice Direct website, you consent to the data practices described in this statement. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


The Benefit Choice Direct website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Benefit Choice Direct pages, or register with Benefit Choice Direct site or services, a cookie helps Benefit Choice Direct to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Benefit Choice Direct website, the information you previously provided can be retrieved, so you can easily use the Benefit Choice Direct features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Benefit Choice Direct services or websites you visit.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Security of your personal information

Benefit Choice Direct secures your personal information from unauthorized access, use, or disclosure. Benefit Choice Direct uses the following methods for this purpose:

 –          SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children under Thirteen

Benefit Choice Direct does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Use of your personal information

Benefit Choice Direct collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Benefit Choice Direct may also use your personally identifiable information to inform you of other products or services available from Benefit Choice Direct and its affiliates.

Who we share your data with

Benefit Choice Direct does not sell, rent or lease its customer lists to third parties.

Benefit Choice Direct may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Benefit Choice Direct, and they are required to maintain the confidentiality of your information.

Benefit Choice Direct may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Benefit Choice Direct or the site; (b) protect and defend the rights or property of Benefit Choice Direct; and/or (c) act under exigent circumstances to protect the personal safety of users of Benefit Choice Direct, or the public.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Tracking User Behaviour

Benefit Choice Direct may keep track of the websites and pages our users visit within Benefit Choice Direct, in order to determine what Benefit Choice Direct services are the most popular. This data is used to deliver customized content and advertising within Benefit Choice Direct to customers whose behavior indicates that they are interested in a particular subject area.

We may track mouse movements, only in order to issue a request confirming that you want to leave the site.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Benefit Choice Direct. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Benefit Choice Direct website.

E-Mail communications

From time to time, Benefit Choice Direct may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email from Benefit Choice Direct, you may opt out of such communications by sending an email to unsubscribe@benefitchoicedirect.com or by clicking on the UNSUBSCRIBE link.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Collection of your personal information

In order to better provide you with products and services offered on our Site, Benefit Choice Direct may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • E-Mail Address
  • Phone Number
  • Age
  • Gender
  • Basic health questions, such as smoker or non-smoker

Benefit Choice Direct may also collect anonymous demographic information, such as through anonymous surveys, which is not unique to you, such as your:

  • Age
  • Gender
  • Basic health questions, such as smoker or non-smoker

Additional information

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) registering for educational seminars or webinars; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) providing personal and financial information and documents, including signatures, necessary to process insurance transactions on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Changes to this statement

Benefit Choice Direct reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

Benefit Choice Direct, LLC

Email Address:

Telephone number:
(800) 745-6731

Effective as of March 20, 2020

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